WHO WE ARE

 

london, UK/DURBAN, SOUTH AFRICA

established 2017

 

What could be better than designing media solutions for customers? Tom Watkeys started Crucial Media as a side project while working a 9-5 corporate job. Initially, it was a vehicle to explore other areas of media and design outside of his day job. There were always fun projects to work on, as well as interesting collaborations with other designers for small projects. After 5 years of corporate life, Tom decided to focus on the company full time, diving into the world of full time media solutions. Within a remarkably short space of time, there were numerous projects on the go - from live video recording, bespoke music compositions, product photography, 3D animations and more. The roller coaster of design shows no intent of slowing down, with each project being exciting and dynamic.

The company continues to grow, always seeking exciting clients to work with, as well as exceptional designers and creators to help make each client awestruck by the umbrella of services one company can offer

 

Meet the Team

  • Justin

    WAVEFORM MANIPULATOR

    He who holds the keyboard, holds the keys (literally). Justin can make all manners of sound effects, music and audio sound incredible.

    “His DJ skills will also have any dancefloor pumping”

  • B.K.

    GRANDMASTER OF DEADLINES

    Organized, methodical, detail-oriented. BK handles all manner of internal planning, handovers, scheduling - the works.

    “He is really tall… like….. REALLY tall”

  • Warren

    CHIEF MOTION ENGINEER

    Video, animation, photography and so much more. Warren takes care of anything that moves on a screen, and he likes to move it, move it.

    “Don’t ever race him on a track”

  • MIKE

    PIXEL WHISPERER

    An illustrator of incredible proportions (pun intended). Mike creates shapes and colors which are literally legally protected.

    “He can ALSO do a kickflip”

  • Tom

    BRAIN CELL STIMULATOR

    Tom is the go to client liaison, snack purchaser and idea guy when it comes to corporate visions, strategies and plans.

    “Plays a mean drum solo”